end of unit test L.O.1
L.O.2 end of unit test - Niamh Wilson
The differences between traditional and digital media is that, traditional media is the media that has been around for a longer time and the ones that are still used as media products today, examples of traditional media would be Newspapers, Radio, Television and Billboards. Newspapers have been around since as early as the 1600s, Radios have been around since the early 1900s, and Televisions have been around since the early 1900s too. Digital media is in the name and is only used digitally on devices such as computers and phones and is on websites that are easily accessed. Traditional media is difficult to copy, has a longer producing process and is expensive to make however it has high visibility. Digital media on the other hand is portable, creative and has a larger audience nowadays. Today, traditional media is becoming less popular especially as there are now newspaper websites so everything in modern day is digital.
Below the line advertising is an advertising strategy where there is more of a direct audience to view it. Instead of advertising on billboards, online and on television or elsewhere the advert is usually sent by direct mail, paid searches, tele marketing and text message marketing. An example of this would be tele marketing. Above the line advertising is when companies try to advertise where it can be reached by a large audience, an example of this is TV commercials.
Two ways that products are advertised in digital age are through Television advertising and social media advertising. Television advertising is where companies make a video promoting their product that they want people to buy and be interested in. This is beneficial as it reaches a much larger audience than newspapers and other traditional advertising methods, TV has always been able to appeal to multiple senses through its combination of text, images, sound and motion and the disadvantages are that it can get expensive, which could be a problem if not many people are interested in the product anyway. Social Media advertising is the same as television advertising but is normally smaller and silent, it can be said to be ‘below the line’ because it uses smart tracking techniques called cookies to learn what the user of the device is interested in or has recently viewed on other websites and advertises the same type of product on the social media site so you are interested and click onto the advert. A disadvantage of this nowadays is that many people subscribe to ad free as they get annoyed at the amount of adverts they get pop up.
Many years ago the distribution of media products and services was very limited and simple. There was only cassettes, floppy disks and manual video editers. This meant that the process of making products and distributing them was very long winded, it was more difficult to access and they had to be individually copied so that took much longer too. However nowadays we have web 2.0. This meant it was so much easier to copy products and you could distribute it in a much shorter time. Media distributions nowadays are more complex as now we have the equipment and tools to make products that can be distributed to many different platforms, also meaning it can be distributed to more people. So people nowadays benefit for more media products due to convergence than people years ago as this was not created back then. For example films nowadays aren’t just published on dvds, they are now on TV, phones etc meaning it is much easier for us to see it. But films made in the 80s was much harder to access as it took so much longer for it to be released.
When social media platforms were first created, random adverts were used on the sites to make money for the institutions. This meant that the audience may not have been very interested in these so the ads weren’t very successful in attracting people. However now social media uses this technique called cookies to track what the audience is searching on other websites so now attaches similar adverts tot the social media sites that have the same interest for the member of the audience. This is more successful as the advert gets more clicks and customers as it is seen by the people interested in the topic. For example on YouTube random adverts were used in the beginning but now the cookies link your interest to the video so you don’t skip the advert and potentially stop what you are doing and watch the ad as you are now interested in it. It diverts your focus. This is similar to the side adverts you get on facebook, if you have recently search for specific things on clothing websites such as new look or have clicked on items on the new look website then its most likely you will see that advert again on the side of your screen on the computer or you will scroll to this item if you are on a phone. Adverts on social media have more success nowadays again due to the access and skill the internet has.
The differences between traditional and digital media is that, traditional media is the media that has been around for a longer time and the ones that are still used as media products today, examples of traditional media would be Newspapers, Radio, Television and Billboards. Newspapers have been around since as early as the 1600s, Radios have been around since the early 1900s, and Televisions have been around since the early 1900s too. Digital media is in the name and is only used digitally on devices such as computers and phones and is on websites that are easily accessed. Traditional media is difficult to copy, has a longer producing process and is expensive to make however it has high visibility. Digital media on the other hand is portable, creative and has a larger audience nowadays. Today, traditional media is becoming less popular especially as there are now newspaper websites so everything in modern day is digital.
Below the line advertising is an advertising strategy where there is more of a direct audience to view it. Instead of advertising on billboards, online and on television or elsewhere the advert is usually sent by direct mail, paid searches, tele marketing and text message marketing. An example of this would be tele marketing. Above the line advertising is when companies try to advertise where it can be reached by a large audience, an example of this is TV commercials.
Two ways that products are advertised in digital age are through Television advertising and social media advertising. Television advertising is where companies make a video promoting their product that they want people to buy and be interested in. This is beneficial as it reaches a much larger audience than newspapers and other traditional advertising methods, TV has always been able to appeal to multiple senses through its combination of text, images, sound and motion and the disadvantages are that it can get expensive, which could be a problem if not many people are interested in the product anyway. Social Media advertising is the same as television advertising but is normally smaller and silent, it can be said to be ‘below the line’ because it uses smart tracking techniques called cookies to learn what the user of the device is interested in or has recently viewed on other websites and advertises the same type of product on the social media site so you are interested and click onto the advert. A disadvantage of this nowadays is that many people subscribe to ad free as they get annoyed at the amount of adverts they get pop up.
Many years ago the distribution of media products and services was very limited and simple. There was only cassettes, floppy disks and manual video editers. This meant that the process of making products and distributing them was very long winded, it was more difficult to access and they had to be individually copied so that took much longer too. However nowadays we have web 2.0. This meant it was so much easier to copy products and you could distribute it in a much shorter time. Media distributions nowadays are more complex as now we have the equipment and tools to make products that can be distributed to many different platforms, also meaning it can be distributed to more people. So people nowadays benefit for more media products due to convergence than people years ago as this was not created back then. For example films nowadays aren’t just published on dvds, they are now on TV, phones etc meaning it is much easier for us to see it. But films made in the 80s was much harder to access as it took so much longer for it to be released.
When social media platforms were first created, random adverts were used on the sites to make money for the institutions. This meant that the audience may not have been very interested in these so the ads weren’t very successful in attracting people. However now social media uses this technique called cookies to track what the audience is searching on other websites so now attaches similar adverts tot the social media sites that have the same interest for the member of the audience. This is more successful as the advert gets more clicks and customers as it is seen by the people interested in the topic. For example on YouTube random adverts were used in the beginning but now the cookies link your interest to the video so you don’t skip the advert and potentially stop what you are doing and watch the ad as you are now interested in it. It diverts your focus. This is similar to the side adverts you get on facebook, if you have recently search for specific things on clothing websites such as new look or have clicked on items on the new look website then its most likely you will see that advert again on the side of your screen on the computer or you will scroll to this item if you are on a phone. Adverts on social media have more success nowadays again due to the access and skill the internet has.
Merit-
ReplyDeleteSome very good responses Niamh and I’m particularly pleased with how you have supported many points with examples – this is great to see and the best way to ensure the Merit grade. My advice on that score would be just to ensure that you are selecting the best example to illustrate your point e.g. in Q2 you could have talked about how TV programmes now have associated apps and websites where adverts can appear and gain more exposure. It’s simply a case of practising but just thinking about the potential for your examples and the bigger context. In order to absolutely secure the Merit grade make sure you support ALL points with a real-world / specific examples e.g. when talking about below the line advertising, try to refer to a specific campaign to make your point rather than talking generically. Otherwise, well done.