LO1 LEARNING REVIEW

1) 3 media sectors other than a television are: - Film - Radio - Internet 2) If we use YouTube as an example of a media platform, the videos on it are the product as that is what YouTube provides us with. media products are what the media platforms contain/consist of. 3) 3 companies i would associate with televisions would be: - YouTube - iPlayer - Netflix 4) A Media Conglomerate is a large company that owns a large amount of companies in mass media. for example Walt Disney is a very large company that owns a large amounts of companies such as ABC television services, Pixar studios, Hollywood records studio productions, Disneyworld Disneyland. this means that if the conglomerate wants to publish something then it can use all of the companies to advertise it so it gets the most notice and interest from its suggested audience. 5) 3 major conglomerates are: - Walt Disney - CBS -Time Warner As said earlier Walt Disney owns many companies (examples above) CBS is a network that own 14 large stations and over 200 subsidiary companies allowing there products to be more popular and get more views. Time Warner is an international and the 3rd largest conglomerate owning a very large amount of subsidiaries allowing film and other media products they produce to be very popular. Walt Disney owns a subsidiary called 'HULU'. Time Warner also owns 10% of it, this means that anything published through the company will be rather popular as the 2 conglomerates have synergised. 6) A major advantages for media producers in a conglomerate is that their product will be more popular as it would be advertised more and it will also be aimed at every possible relevant audience. Walt Disney for example owns so many subsidiaries if that wanted they would promote a film on every one they own so that their film end up being very popular. an advantage to this advantage is that the more popular their film is the more money they receive back. as being their audience myself all of Walt Disney's film is popular so it is a very successful conglomerate. 7) Independent companies wouldn't be able to advertise as much as they would want to due to not having as much budget or as much or any subsidiaries. this means they wouldn't be able to focus on all audiences either meaning they would have to stick to the most relevant audience (primary) in order to get the most popularity they can with their product. But either way the independent company or conglomerate would do the most they possibly can to get the best reaction to their product and the success it deserves. 8) 3 ways media conglomerates can distribute new TV shows is by distributing it: - straight to the television - on demand - online 9) As mentioned in earlier answers, media conglomerates would use synergy to promote new products as it means a larger audience will see it, also meaning it will become more popular. 10) A similar example to answer 9, BBC and Sky would use synergy to join together so that Sky airs BBC shows as it enables them to make the shows on the channel more popular and the use of Sky to increase. Also, by both of these companies synergising, more people will be able to access the channel to view the programme. Extra challenge) In my opinion, the major benefits of the influences conglomerates have over our media use and consumption is that we won't miss new releases from Disney and will always have easy access to Disney products. However the drawbacks would be that advertising from independent companies would be harder to see which may mean we will miss products that may interest us as much as Disney products.